North America is estimated to account for major share in the software-defined wide area network market owing to the increasing adoption of SDN and increase investment buy software giants. Besides, Asia Pacific is estimated to grow with the highest rate during the forecast period.
The growth in the region is attributed to the increasing investment by the market players in the region to cater to the growing demand of the market. Furthermore, rising requirement for enhance network performance, reliable enterprise grade network, and better visibility is also estimated to contribute towards the software-defined wide area network market growth.
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It also assists in optimizing traffic flow for cost effectiveness and enhancing performance at branch sites. Besides, increasing digital transformation and growing adoption of the software as a service (SaaS) application is also estimated to augment the growth of the software-defined wide area network market.
Software-defined wide area network Market will be driven by the growing adoption of the SDN among the enterprises. The growth of the SDN is attributed to the increasing network complexity and varied traffic pattern. SDN enables flexible deployment in service provider network and provides usage based solutions for high capacity sites.
The lack of security standard such as security administration and network synchronization are major constraints in the growth of the market. However, increasing QoS and increase adoption of the cloud based services are estimated to develop numerous growth opportunities for the software-defined wide area network market during the forecast period.
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BFSI, retail, and IT & telecom are major end-users of the technology as they were the early adopters. Increasing adoption of the technology in these verticals is attributed to the cost effectiveness, flexibility, and ability to reduce network complexity. Moreover, increasing data traffic due to growing adoption of internet and cloud based services urging corporates to adopt SDWAN technology to optimizing public internet connectivity and enhance end-user experience.
Some of the major vendors in software-defined wide area network market are Cisco, Citrix, Aryaka Networks, Cloudgenix, Ecessa, Silver Peak, Viptela, Versa Networks, Talari, TELoIP, Glue Networks, Barracuda Networks, BigLeaf Networks, Cato Networks, and Velocloud. The players are competing in the SDWAN market in terms of product innovation, services and prices. To gain market share, the players are focusing on geographical expansion, product launch, mergers & acquisitions, and collaboration.
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